
MKMarko Kovač
Founder & CEO, Bay View
From Vision to Reality: The Bay View Story
How a small startup in Montenegro transformed into a leading tech company with the support of United Diaspora Capital.
“Every great achievement starts with a single moment of belief—belief that something better is possible.”
The Beginning
When I first started Bay View, I had nothing but a vision and an unwavering belief that Montenegro could become a hub for innovation. The journey hasn't been easy—there were countless nights of doubt, moments when funding seemed impossible, and times when the future felt uncertain.
Growing up in Montenegro, I witnessed firsthand the untapped potential of our community. Talented individuals with brilliant ideas often lacked the resources and support to bring their visions to life. I knew that if we could create the right ecosystem, we could unlock unprecedented growth and innovation.

The Struggle
The first two years were the hardest. We faced rejection after rejection from traditional investors who couldn't see the potential in our market. Banks wouldn't lend to us, and many advisors told us to give up and pursue more "realistic" opportunities.
But what kept me going was the community that believed in this dream as much as I did. Local entrepreneurs, fellow dreamers, and supporters who saw what others couldn't—the incredible opportunity that lay ahead for Montenegro.
We bootstrapped everything. I worked from a small apartment, often going without salary to ensure our team could continue working. We lived on ramen and coffee, fueled by passion and determination. Every small victory felt monumental—our first client, our first successful project, our first profitable quarter.
Months of struggle
Rejected proposals
Unwavering belief
The Turning Point
Everything changed when we connected with United Diaspora Capital. They saw what we saw—the incredible potential of Montenegro's entrepreneurial ecosystem. But more than that, they understood that success required more than just money; it required partnership, guidance, and a shared vision.
United Diaspora Capital didn't just provide funding; they became partners who understood our vision and helped us navigate the complexities of scaling a business. They connected us with mentors, opened doors to new markets, and provided the strategic guidance we desperately needed.
With their support, we were able to expand our team, invest in better technology, and take on more ambitious projects. Within 18 months, Bay View had grown from a small startup to a recognized player in Montenegro's tech sector.

The Mission Forward
Today, Bay View stands as proof that with the right support and resources, ambitious ideas can transform into reality. We've created dozens of jobs, contributed to our local economy, and most importantly, we've become a beacon of hope for other aspiring entrepreneurs in Montenegro.
This is what we want to create for every entrepreneur in Montenegro—a bridge between dreams and execution, between potential and success. We want young founders to know that they don't have to leave their homeland to pursue their ambitions. We want to show the world that Montenegro is not just a beautiful country for tourism, but a thriving hub for innovation and entrepreneurship.
The journey is far from over. Every day brings new challenges, new opportunities, and new dreams to chase. But now, we face them with confidence, knowing that we're part of something bigger—a movement that's transforming Montenegro's economic landscape and empowering the next generation of entrepreneurs.
“Your story doesn't have to be mine. But I hope my journey shows you that with determination, the right partners, and an unwavering belief in your vision, anything is possible.”
Founder & CEO, Bay View